Kay Jewelers

Reaura Collection & Neil Lane Collaboration

Crafting design solutions for several of KAY's major campaigns to help engage with their shoppers better.

About this project

KAY is the leading jewelry store in America and provides a selection of quality jewelry that's second to none. As a product designer, I was involved in several campaigns, including the Reaura Collection launch where I designed a bespoke landing page. Additionally, I designed for their Neil Lane collaboration campaign, creating engaging social media material to highlight the brand’s modern elegance with lab-created diamonds.

Challenge

Each project required aligning design concepts precisely with respective campaign objectives, whether it was emphasizing the sustainable luxury of the Reaura Collection or highlighting the modern elegance of Neil Lane's offerings. Managing stakeholder expectations, including navigating feedback from brand managers and marketing teams, was crucial in ensuring alignment with brand identity and campaign goals.

Client

Kay Jewelers

Role

Product Designer

Disciplines

Responsive Web Design

Digital Campaign Marketing

Interaction & Visual Design

Inclusive Design

Design Systems

Branding Guidelines

Media and Print Design

Creating an impact through design

Visual Storycraft

Crafted engaging visual stories to effectively convey campaign narratives.

Brand Alignment

Redesigned campaign elements to align with Kay Jewelers' brand values and aesthetics.

Content Engagement

Increased engagement metrics on social platforms by crafting visually compelling campaign material.

LAUNCH

Helping millions express love and celebrate life's most meaningful moments.

Reaura Gold Collection

Discover classic and elegant styles made from repurposed 14K gold.

Neil Lane Social Campaign

Feel the romance with the Neil Lane Artistry Lab-Grown Diamond collection at KAY.

REFLECTION

The lessons learned from this project

The power of visual storytelling.

Venturing into social media content creation and print design expanded my creative abilities and deepened my understanding of visual storytelling. With a brand like KAY, crafting compelling narratives for each product was crucial in making every campaign memorable and impactful.

Thriving under pressure.

Working within an agency environment with tight deadlines taught me the importance of efficient time management and prioritization. Unlike the flexible schedules of a startup or the structured processes of a corporation, I honed my ability to deliver high-quality work without compromising on creativity or detail.

Immersing myself in the brand.

Fully embracing KAY's brand ethos was crucial for crafting authentic campaigns. Despite the unique nature of each campaign, I ensured that every design element resonated with the core message while staying true to the brand's vision and values.