Zales
Category Landing Pages
Designing several key landing pages for America's top diamond store by implimenting new design system guidelines.
About this project
Zales is renowned for its trendy and modern jewelry collections, catering to a fashion-forward audience seeking the latest styles. As a product designer for Zales, my role involved designing landing pages for the top-funnel categories: necklaces, earrings, and bracelets.
Challenge
The primary challenge was to create a brand-new and cohesive layout. This required a deep understanding of the Zales brand and it's audience to be able to impliment their new design system guidelines. Additionally, I needed to coordinate effectively with two other product designers who were assigned to different categories.
Client
Zales
Role
Product Designer
Disciplines
Responsive Web Design
Interaction & Visual Design
Information Architecture
Inclusive Design
Design Systems
Branding Guidelines
Creating an impact through design
Consistency
Introduced a consistent and seamless experience across all top-funnel landing pages for our client.
Visual Impact
Enhanced visual imagery and typography, aimed to captivate our fashion-forward audience.
Adaptability
Developed designs that supported growth and could be easily adapted for future needs.
LAUNCH
Revitalizing digital elegance at Zales
Top-Funnel Category Pages
Delivering a sophisticated design that captures the essence of vibrance and quality.
